Humbahas Lintong Coffee Competes in the International Market

Humbahas Lintong Coffee Competes in the International Market

Humbahas Lintong Coffee Competes in the International Market

  • Posted by globaladmin
  • On February 17, 2021
  • Having Coffee Products, Humbahas Lintong Coffee, Lintong Coffee Competes, Luwak Sumatra Lintong Coffee, Small Industries And Benefits, Sumatera Lintong Coffee

Wild Kopi Luwak Sumatra Lintong Coffee from Nagasaribu Village, Lintongnihuta District, Humbahas Regency, North Sumatra, entered on the Amazon.com site. Who doesn’t know this site?

Amazon.com is known to be a multinational technology company based in Seattle, Washington, United States, that focuses on e-commerce, computing, digital streaming, artificial intelligence and is the largest technology company in the world along with Google, Apple, Facebook (big four).

Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington, and is listed as the richest person in the world with a total wealth of US $ 131 billion or Rp. 1930 trillion according to Forbes magazine 2019.

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Currently, Amazon branches exist in various countries such as the United States, Canada, UK, Germany, France, Spain, Italy, Netherlands, UAE, Australia, Japan, China, Brazil, India, Singapore, and Turkey.

As the largest e-commerce company in the world with hundreds of millions of products from around the world, it has a lot of impact on large companies and small industries and benefits billions of people. That’s a little review about Amazon.com.


Then how can Wild Kopi Luwak Sumatera Lintong Coffee be on Amazon.com? According to Gani Silaban, Head of KSU POM Humbang, when he attended a training in Seattle, Washington in 2013, he deliberately visited an NGO and met staff with colleagues in the Amazon.

Returning to Nagasaribu Village, in 2014, he contacted each other and tried to make a concept with the target of having coffee products to be supplied to Amazon. Getting into Amazon is not an easy thing. “There are many regulations, rules so that they can be the same as supplying products in supermarkets in Indonesia, there are many special rules and tricks,” said Gani.

According to him, playing to Amazon is more complicated because the supply chain starts with producers in Nagasaribu Village, Lintongnihuta, shipments to big cities, export-related documents, etc.

Shipping to the US and other countries that are thousands of kilometers away, not to mention the handle there. This is one of the biggest challenges because we have to supply to various countries, and the capital is out of stock, the biggest risk is not selling, capital is burning, added Gan.


In supply to Amazon, Gani partners with friends in America, and in England, as a professional seller who handles all trade affairs between countries, of course with a profit share.

Gani said trade wars, price wars, design wars, and reviews wars have been going on for a long time. Our battles have been going on for a long time, he said.

Competitors, according to him, are actually collaborative partners. But in the world of e-commerce, marketplace, online shop, there is no such thing as a partner as a producer. Price wars, quality wars, packaging design wars, interesting information on products being sold, promotion wars, advertising, etc., are also quite tiring.

History of a seed of Lintong coffee from Sumatra penetrates the world

The battle for shipping costs is also still dominated by shipping courier giants such as DHL, FedEx where state-owned couriers, Pos Indonesia have not been able to compete. It is also very draining of capital, especially for small industries like us, he said. We are also required to enter into international payment systems such as Paypal, which erodes every percent of our dollars, he continued.

But in the e-commerce world, said Gani, marketplace, online shop, according to his observations the real war is a war in capturing ratings.


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